{"id":9618,"date":"2021-04-05T07:00:49","date_gmt":"2021-04-05T05:00:49","guid":{"rendered":"https:\/\/starthinkmagazine.it\/?p=9618"},"modified":"2026-02-12T00:45:16","modified_gmt":"2026-02-11T23:45:16","slug":"snapfeet-le-scarpe-si-provano-online-e-lapp-ti-suggerisce-la-taglia","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.it\/lifestyle\/moda-e-lusso\/snapfeet-le-scarpe-si-provano-online-e-lapp-ti-suggerisce-la-taglia\/","title":{"rendered":"Snapfeet, le scarpe si provano online e l&#8217;app ti suggerisce la taglia"},"content":{"rendered":"<p><strong>Provare le scarpe direttamente online, ricevendo in tempo reale suggerimenti sulla taglia corretta.<\/strong> Si chiama <a href=\"https:\/\/snapfeet.io\/\" target=\"_blank\" rel=\"noopener\">Snapfeet<\/a> la tecnologia sviluppata dalla PMI innovativa Trya che <strong>unisce intelligenza artificiale, computer vision e realt\u00e0 aumentata<\/strong> per semplificare l\u2019acquisto di calzature su qualsiasi piattaforma..<\/p>\n<p>Nata dalla collaborazione dei fondatori, Giorgio Raccanelli e Naor Adno, con Roberto Cipolla, Professore di Computer Vision alla Cambridge University,<strong> l\u2019app supporta le aziende implementando la propria tecnologia direttamente sull\u2019e-commerce del cliente.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-9618 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_1_moda-e-lusso.png'><img decoding=\"async\" width=\"163\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_1_moda-e-lusso-163x300.png 163w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_1_moda-e-lusso.png 400w\" sizes=\"auto, (max-width: 163px) 100vw, 163px\" data-src=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_1_moda-e-lusso-163x300.png\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet2_moda-e-lusso.png'><img decoding=\"async\" width=\"197\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet2_moda-e-lusso-197x300.png 197w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet2_moda-e-lusso-671x1024.png 671w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet2_moda-e-lusso-768x1173.png 768w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet2_moda-e-lusso.png 786w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" data-src=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet2_moda-e-lusso-197x300.png\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_3_moda-e-lusso.png'><img decoding=\"async\" width=\"200\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_3_moda-e-lusso-200x300.png 200w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_3_moda-e-lusso-683x1024.png 683w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_3_moda-e-lusso-768x1152.png 768w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_3_moda-e-lusso.png 800w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/04\/snapfeet_3_moda-e-lusso-200x300.png\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em>\u201cI vantaggi sono molteplici <\/em>&#8211; spiegano gli sviluppatori &#8211; <em>ad esempio l\u2019aumento delle vendite (il cliente pu\u00f2 acquistare le scarpe ovunque si trovi e della taglia corretta), riduzione dei resi (grazie alla funzione del suggerimento di taglia, ci sar\u00e0 una netta diminuzione delle restituzioni, e di conseguenza un maggior guadagno per i produttori\/commercianti e una diminuzione dell\u2019inquinamento ambientale che i resi generano). Un altro vantaggio \u00e8 l\u2019integrazione 100% omnichannel: in ogni canale di vendita o promozione, sia on-line che off-line e strumenti di Marketing 3.0, con nuove analitiche disponibili, infatti \u00e8 possibile monitorare le interazioni di campagne stampa e profilare i clienti che interagiscono con i tuoi modelli in tempo reale\u201d.<\/em><\/p>\n<h3>Come funziona<\/h3>\n<p>Snapfeet permette di provare le calzature grazie alla Realt\u00e0 Aumentata e scoprire la taglia corretta in pochi istanti. Una volta scelto il modello di interesse, all\u2019utente <strong>baster\u00e0 inquadrare i propri piedi per visualizzare le scarpe e ricevere consigli sulla taglia e il grado di comfort raggiungibile nelle diverse zone del piede<\/strong> (punta, collo, tallone e pianta).<\/p>\n<p>Proprio la possibilit\u00e0 di avere, nella stessa app, sia la funzione di prova virtuale che di consiglio della taglia corretta rende Snapfeet unica nel suo genere. <em>\u201cIn ambito fashion, l\u2019utilizzo della Realt\u00e0 Aumentata applicata all\u2019e-commerce, ha 2 grandi vantaggi <\/em>&#8211; sottolineano dall\u2019azienda &#8211; <em>realizzare una customer experience soddisfacente e restituire alla shopping experience la sua parte emozionale, quella che finora nessun e-commerce era in grado di fornire\u201d.<\/em><\/p>\n<p>L\u2019acquisto maggiormente consapevole che ne deriva porta inoltre ad una riduzione dei resi, con grande risparmio per i negozi di e-commerce e vantaggi anche per i consumatori e per l\u2019ambiente (grazie alla diminuzione dei trasporti e degli imballaggi).<\/p>\n<p>Snapfeet prevede una<strong> licenza mensile di utilizzo per i marchi<\/strong>, mentre <strong>l\u2019app rimane sempre gratuita per il consumatore finale.<\/strong><\/p>\n<p><em>\u201cI competitor di Snapfeet possono essere suddivisi in aziende che propongono unicamente il Try-on in Realt\u00e0 Aumentata oppure unicamente il Consiglio di Taglia <\/em>&#8211; spiegano dall\u2019azienda &#8211;<em> Snapfeet \u00e8 l\u2019unica realt\u00e0 sul mercato capace di unire insieme entrambe le tecnologie. Grazie ad anni di ricerca e agli studi fatti con il team dell\u2019Universit\u00e0 di Cambridge, permette di provare le calzature in Realt\u00e0 Aumentata e scoprirne la taglia corretta in pochi istanti grazie alla scansione 3D del piede, tutto con un semplice smartphone\u201d.<\/em><\/p>\n<div id=\"start-4261364820\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Provare le scarpe direttamente online, ricevendo in tempo reale suggerimenti sulla taglia corretta. Si chiama Snapfeet la tecnologia sviluppata dalla PMI innovativa Trya che unisce intelligenza artificiale, computer vision e realt\u00e0 aumentata per semplificare l\u2019acquisto di calzature su qualsiasi piattaforma.. Nata dalla collaborazione dei fondatori, Giorgio Raccanelli e Naor Adno, con Roberto Cipolla, Professore di &hellip;<\/p>\n","protected":false},"author":24,"featured_media":9622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4936,23],"tags":[2747,152,153,42,41,4042],"class_list":["post-9618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda-e-lusso","tag-calzature","tag-e-commerce","tag-moda","tag-realta-aumentata","tag-realta-virtuale","tag-snapfeet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapfeet, le scarpe si provano online e l&#039;app ti suggerisce la taglia - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Provare le scarpe online, ricevendo suggerimenti sulla taglia corretta. 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