{"id":10435,"date":"2021-10-08T07:00:11","date_gmt":"2021-10-08T05:00:11","guid":{"rendered":"https:\/\/starthinkmagazine.it\/?p=10435"},"modified":"2026-02-12T00:45:15","modified_gmt":"2026-02-11T23:45:15","slug":"socialmeter-dimmi-dove-vai-e-ti-diro-cosa-acquisterai","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.it\/lifestyle\/moda-e-lusso\/socialmeter-dimmi-dove-vai-e-ti-diro-cosa-acquisterai\/","title":{"rendered":"SocialMeter, dimmi dove vai e ti dir\u00f2 cosa acquisterai"},"content":{"rendered":"<p><strong>Conoscere gli spostamenti tipici della propria clientela nei momenti che precedono e seguono l\u2019acquisto.<\/strong> Con i Mobility Analytics, la piattaforma SocialMeter brevettata dall\u2019azienda <a href=\"https:\/\/maxfone.it\/\" target=\"_blank\" rel=\"noopener\">Maxfone<\/a>, permette di <strong>capire come si posizionano i comportamenti di consumo nello spazio<\/strong>, cos\u00ec da poter sviluppare mirate strategie di marketing e ottenere il massimo dagli investimenti pubblicitari.<\/p>\n<p><em>\u201cIn questo lungo periodo abbiamo lavorato su molti progetti che avevamo in cantiere <\/em>&#8211; dice Paolo Errico, Amministratore delegato di Maxfone &#8211; <em>e, dopo il lancio di Podcast Analytics nel mese di luglio in occasione del Web Marketing Festival, siamo molto soddisfatti di presentare una nuova componente della nostra Suite: i Mobility Analytics. Oggi disponiamo di tecnologie e di competenze uniche sul mercato, non soltanto in Italia, grazie alle quali siamo in grado di <strong>mappare le esperienze di consumo anche nei luoghi dove vengono vissute,<\/strong> fornendo informazioni strategiche ai nostri clienti.\u201d<\/em><\/p>\n<div id='gallery-1' class='gallery galleryid-10435 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/woman-3040029_1920.jpg'><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/woman-3040029_1920-1024x683.jpg 1024w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/woman-3040029_1920-300x200.jpg 300w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/woman-3040029_1920-768x512.jpg 768w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/woman-3040029_1920-1536x1024.jpg 1536w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/woman-3040029_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/woman-3040029_1920-1024x683.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Dati dinamici e privacy<\/h3>\n<p>Gli Analytics di mobilit\u00e0, spiegano dall\u2019azienda, sono molto sofisticati e riescono a raccogliere dati dinamici sulle abitudini di spostamento delle persone, mantenendo al contempo l\u2019anonimato. Inoltre, la componente di intelligenza artificiale viene \u201callenata\u201d per trasformare in tempo reale questi dati in informazioni sempre pi\u00f9 approfondite, come, ad esempio, insight sui percorsi turistici di una determinata citt\u00e0, oppure indicatori sui movimenti che avvengono all\u2019interno degli store fisici.<\/p>\n<p><em>\u201cIl primo test di Maxfone &#8211; raccontano &#8211; \u00e8 stato effettuato con successo nel 2020 con un progetto pilota per Fondazione Arena di Verona volto ad analizzare i flussi turistici legati alla stagione lirica, dai quali sono state estratte rilevanti informazioni su come il pubblico accede alla citt\u00e0, da quale localit\u00e0 turistica arriva, da quale comune o nazione. Tutto in perfetta armonia con quanto previsto dalle stringenti norme sulla privacy.\u00a0<\/em><\/p>\n<p><em>I dati di geolocalizzazione <\/em>&#8211; sottolineano &#8211;<em> vengono infatti raccolti in modalit\u00e0 anonima a partire dai segnali di spostamento trasmessi dai dispositivi mobili e gestiti attraverso un principio chiamato privacy by design. Quest\u2019ultimo integra la privacy all\u2019interno della tecnologia stessa degli Analytics, in quanto prevede che la protezione dei dati si applichi a partire dalla fase di progettazione e per tutto il suo ciclo di vita, fino all\u2019utilizzo finale\u201d.<\/em><\/p>\n<div id='gallery-2' class='gallery galleryid-10435 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/business-5475661_1920.jpg'><img decoding=\"async\" width=\"1024\" height=\"573\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/business-5475661_1920-1024x573.jpg 1024w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/business-5475661_1920-300x168.jpg 300w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/business-5475661_1920-768x430.jpg 768w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/business-5475661_1920-1536x860.jpg 1536w, https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/business-5475661_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/starthinkmagazine.it\/starthink\/assets\/media\/2021\/10\/business-5475661_1920-1024x573.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Campi di applicazione<\/h3>\n<p>Dal turismo alle fiere, agli aeroporti, alla viabilit\u00e0 urbana, ai centri commerciali e al retail: il campo di applicazione dei Mobility Analytics \u00e8 decisamente vasto, con informazioni dettagliate anche per le piccole attivit\u00e0.<\/p>\n<p><em>\u201cCi\u00f2 che rende unica la nostra soluzione <\/em>&#8211; dice Errico &#8211; <em>\u00e8 la nostra capacit\u00e0 di applicare soluzioni di intelligenza artificiale incrociando dati provenienti da diverse fonti (cross data) che danno vita a nuove informazioni arricchite&#8221;.<\/em><\/p>\n<p><em>\u201cC<\/em><em>apire come si posizionano i comportamenti di consumo nello spazio <\/em>&#8211; sottolineano dall&#8217;azienda &#8211; <em>\u00e8 vitale per sviluppare strategie di marketing, pianificare i processi aziendali, ottimizzare la distribuzione dei prodotti e ottenere il massimo dagli investimenti pubblicitari. Significa scoprire, per esempio, che il men\u00f9 vegetariano del mercoled\u00ec di un piccolo locale di Mantova va sempre a ruba perch\u00e9 nei dintorni ha sede un\u2019associazione vegan. O ancora, che la vendita di deodoranti ed elastici per capelli di una profumeria di Cagliari \u00e8 correlata all&#8217;aumento di abbonamenti della palestra adiacente. Scoprire cio\u00e8, dove e perch\u00e9 nascono le nuove abitudini e gli stili di consumo\u201d.<\/em><\/p>\n<div id=\"start-4257883912\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Conoscere gli spostamenti tipici della propria clientela nei momenti che precedono e seguono l\u2019acquisto. Con i Mobility Analytics, la piattaforma SocialMeter brevettata dall\u2019azienda Maxfone, permette di capire come si posizionano i comportamenti di consumo nello spazio, cos\u00ec da poter sviluppare mirate strategie di marketing e ottenere il massimo dagli investimenti pubblicitari. \u201cIn questo lungo periodo &hellip;<\/p>\n","protected":false},"author":11,"featured_media":10439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4936,23],"tags":[1281,4313,4314,4312],"class_list":["post-10435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda-e-lusso","tag-marketing","tag-maxfone","tag-mobility-analytics","tag-socialmeter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SocialMeter, dimmi dove vai e ti dir\u00f2 cosa acquisterai - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Conoscere gli spostamenti tipici della propria clientela nei momenti che precedono e seguono l\u2019acquisto per strategie di marketing mirate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/starthinkmagazine.it\/lifestyle\/moda-e-lusso\/socialmeter-dimmi-dove-vai-e-ti-diro-cosa-acquisterai\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SocialMeter, dimmi dove vai e ti dir\u00f2 cosa acquisterai - 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