Sharing Economy

STIRAPP, il business model del Lava&Stira

Ad ogni forma di sharing economy, è associato un modello circolare fatto di riuso, riutilizzo e di condivisione.

Stirapp è il caso di una mirabolante startup che vuole ottenere un largo riconoscimento sul territorio nazionale ed europeo. È semplicemente un nome composto che raggruppa i due significati fondamentali di questo concetto: lo stirare (“stira”) e la creazione di un’app (“app” per l’appunto). Effettivamente, questa startup rappresenta una buona base di partenza per tutti coloro che, per dovere o per piacere, non riescono a trovare il tempo o la voglia per fare il proprio bucato e stirarlo.

L’app, disponibile sia per iOS che per Android, dà a chiunque la possibilità di massimizzare e riorganizzare i propri tempi, incaricando Stirapp di fare tutto questo per loro. Basta un semplice click dal proprio smartphone per prenotare il proprio lavoro Lava&Stira (o solo stiro) e poi pensa a tutto Stirapp, compreso il ritiro dei capi e la riconsegna.

È semplice notare come Stirapp abbia preso piede in un contesto sociale come quello italiano: in una famiglia composta da una coppia di lavoratori il tempo libero è risicato per ottemperare ad ogni attività domestica; per i singles in carriera il tempo per lavare e stirare è alquanto residuale.

Stirapp crea quella liaison tra l’individuo desideroso di tempo e l’ottimizzazione del lavoro domestico.

Non solo.

L’app ha forti conseguenze sull’impatto sociale.

Difatti, la società, per contraddistinguersi dagli altri contendenti italiani, tende a decentralizzare il lavoro di lavaggio e stiraggio partendo dalle piccole realtà. Le città metropolitane (Roma, Torino e Milano) sono gestite in toto dai competitor nazionali quali Mamaclean e L’Uman che però, non adottando il modello di sharing economy, sono dunque concentrate solo ed esclusivamente sulle grandi città.

Stirapp, invece, oltre a lavorare nelle città meno popolate, offre una strategia di sviluppo che nasce dalla creazione di forza lavoro generando fonti di reddito aggiuntive.

È semplice! Il costrutto logico che viene seguito dall’app è: Lava&Stira – decentralizzazione dell’operatività – sharing economy = creazione di nuovi posti di lavoro.

Logisticamente non viene lasciato nulla al caso, anzi, si vogliono rendere noti i punti di forza della società. Per la realizzazione del suo intento, Stirapp, infatti, non si serve di grandi lavanderie industriali che gestiscono il lavoro per lei, ma di persone. Gli Stirapper per l’appunto, uomini e donne, sono coloro che stanno dietro le quinte dell’app e che rappresentano il motore della società. Queste persone vengono selezionate in base alla loro esperienza e al tempo libero da dedicarvi. In questo modo lo stiraggio viene affidato ai cosiddetti Stirapper che riescono così ad aumentare le proprie entrate.

In effetti, per gli Stirapper questo può rappresentare un secondo lavoro che, unito al loro principale, serve ad integrare il proprio stipendio.

Per quanto riguarda il lavaggio, d’altro canto, esso è affidato alle lavanderie locali situate nella varie aree di una città.

Il test operativo che ha iniziato a far conoscere Stirapp è avvenuto a Modena per 10 mesi: dopo aver visto concretizzare i primi risultati sperati, l’app ha lanciato un crowdfunding per:

-il rafforzamento in tutta l’Emilia Romagna;

-l’espansione alle principali città del Nord-Est, Nord-Ovest e Centro Italia;

-il consolidamento pregresso e l’allargamento dell’operatività nelle principali città del Centro-Sud Italia;

-l’affioramento nelle prime città europee;

-l’aumento del potenziale italiano ed europeo.

L’idea vincente, nata da Paolo Gavazza e Pierantonio Guiglia, e supportata secondariamente da Luciano Serra e Fabio Pezzotti, non solo entra prepotentemente nel modello di sharing economy decentralizzando il lavoro e generando fonti di reddito aggiuntive, bensì consente di operare in città di qualunque dimensione senza investimenti strutturali.

Continua

Daniele Mascolo

La Poesia, il Teatro, la Scrittura e la Musica muovono la sua vita da sempre. In particolare, dopo l’attenzione al suo talento per la scrittura da parte di alcuni professori universitari, Daniele decide di dedicarsi a quello che ama fare: scrivere articoli, comporre sceneggiature teatrali e creare romanzi brevi. Appassionato anche di Fotografia, Grafica, Web Writing e Cinema, crede nell'assunto fondamentale “Dietro ogni problema c’è un’opportunità”.

51 Commenti

  1. We began as the Brooklyn Athletic League in Brooklyn, New York and changed our name four
    decades ago to the Staten Island Basketball League as we migrated over the Verrazano Bridge
    to Staten island. We play full court ball three times per week in this
    90 plus year old gym. Old school gym for old
    school players. We have been a magnet over the years for players who were tired of the run, gun and selfish ways
    of younger players in the parks.

    Players that could not take the heavy wear and tear on their bodies pounding concrete all the time.
    We became a haven for an army of these types of players creating a pick up basketball paradise.

    Founded, nurtured and managed all of these years by Craig Raucher it is
    called a league but it is much more then that. Really we are a group of men coming together and Wednesday nights and Saturday mornings like religious zealots seeking the high of a pick up Basketball win in controlled pick up games.

    Living on the winning shot until the next get together or the great pass or the
    monster rebound ecstasy and agony play out.

    Throughout these past 43 years over 400 players have come through the old gym doors to play regularly.

    We have had a long and rich history and a
    bright future.

  2. Wonderful site. A lot of helpful info here. I am sending it to several pals ans also sharing in delicious. And obviously, thanks on your effort!

  3. Fantastic goods from you, man. I’ve understand your stuff previous to and you are just extremely excellent. I actually like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I cant wait to read much more from you. This is really a tremendous web site.

  4. Thanks for sharing superb informations. Your web site is so cool. I’m impressed by the details that you have on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched all over the place and simply could not come across. What a great web-site.

  5. The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

  6. There are some interesting time limits in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as nicely

  7. Hey there, You have done an incredible job. I will certainly digg it and personally recommend to my friends. I’m sure they will be benefited from this website.

  8. It?¦s actually a great and useful piece of information. I?¦m satisfied that you just shared this useful information with us. Please keep us informed like this. Thanks for sharing.

  9. Hi there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding expertise to make your own blog? Any help would be really appreciated!

  10. great submit, very informative. I’m wondering why the other specialists of this sector do not realize this. You should proceed your writing. I’m sure, you have a huge readers’ base already!

  11. whoah this blog is wonderful i really like reading your articles. Keep up the good work! You know, lots of people are looking round for this information, you could help them greatly.

  12. My partner and I stumbled over here coming from a different web page and thought I might check things out. I like what I see so now i am following you. Look forward to checking out your web page yet again.

  13. Normally I don’t read article on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, quite nice article.

  14. Good write-up, I am normal visitor of one’s blog, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

  15. Excellent post. I was checking constantly this blog and I’m impressed! Very useful information particularly the last part :) I care for such info a lot. I was looking for this particular info for a long time. Thank you and good luck.

  16. That is very interesting, You’re a very skilled blogger. I have joined your rss feed and sit up for searching for more of your great post. Also, I have shared your site in my social networks!

  17. I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again!

  18. Hello, Neat post. There is an issue together with your website in web explorer, could test this… IE still is the market leader and a large section of other folks will leave out your wonderful writing due to this problem.

  19. Good – I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task..

  20. I’m extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one today..

  21. Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it improve over time.

  22. I’ve learn some good stuff here. Certainly value bookmarking for revisiting. I wonder how so much attempt you set to create this sort of excellent informative site.

  23. Thank you for sharing superb informations. Your website is so cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the information I already searched everywhere and simply couldn’t come across. What a great site.

  24. What is Zen Cortex? ZenCortex is not just another drop in the ocean of dietary supplements; it’s a formulated concoction designed with a clear aim: to enhance auditory health and cognitive functions.

  25. Some really excellent blog posts on this site, appreciate it for contribution. “The spirit is the true self.” by Marcus Tullius Cicero.

  26. hello there and thank you on your info – I have certainly picked up anything new from right here. I did however expertise some technical points the usage of this site, as I skilled to reload the web site many occasions prior to I could get it to load correctly. I had been wondering if your hosting is OK? Now not that I am complaining, but slow loading cases times will very frequently affect your placement in google and can injury your high quality ranking if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m including this RSS to my email and could glance out for a lot extra of your respective interesting content. Make sure you update this once more very soon..

  27. certainly like your web-site however you have to test the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very troublesome to inform the reality then again I’ll definitely come again again.

  28. I haven’t checked in here for some time since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend :)

  29. I discovered your weblog web site on google and check just a few of your early posts. Continue to keep up the superb operate. I just further up your RSS feed to my MSN News Reader. In search of forward to studying more from you in a while!…

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *

Back to top button
Non sei ancora iscritto alla newsletter di Starthink Magazine?
Iscriviti per ricevere le ultime novità!
Non sei ancora iscritto alla newsletter di Starthink Magazine?
Iscriviti per ricevere le ultime novità!