Presentazione del libro: “Startup. Sogna, credici e realizza”

MILANO – Mercoledì 25 Gennaio – Dalle 18.00 alle 20:00

“Startup. Sogna, credici, realizza”: ecco il libro di Millionaire

Come avviare una startup di successo in 10 mosse. Dall’idea ai finanziamenti, dagli incubatori alle competition, dalla execution alla exit. Info pratiche e grandi storie. Saranno presenti esperti e startupper.

Come nasce l’idea di una startup? Come si conquista il mercato? Dove si trovano i soldi? Business angel e venture capital? Il crowdfunding funziona? Che differenza c’è tra incubatore e acceleratore? Cos’è l’open innovation? Come si fa un’exit? Andare all’estero: sì, no, quando? E se poi fallisco?

Il fenomeno delle startup, nato nella Silicon Valley, è arrivato anche in Italia. Giovani talenti, studenti illuminati, ingegneri, programmatori si inventano un’impresa innovativa. Hanno un sogno e sono disposti a tutto per realizzarlo. Non sono mossi dalla logica del profitto, ma da quella di cambiare il mondo. Sono i nuovi eroi. Questo libro è una guida essenziale per chi vuole creare una startup. Scritto da quattro giornalisti che ogni giorno si confrontano con questo ecosistema. 10 capitoli da leggere tutti d’un fiato, con le interviste esclusive ai founder di startup mondiali, da Airbnb a Candy Crush. 10 capitoli da sottolineare. 10 capitoli da conservare nel tempo per chi vuole farcela. E magari, chissà, cambiare il mondo.

ELEONORA CHIODA Giornalista professionista, innamorata delle startup, guida la redazione di Millionaire alla conquista di mondi sempre nuovi. Le storie dei grandi imprenditori sono la sua passione. Esperta di innovazione, scrive anche per Il Sole 24 Ore.

GIANCARLO DONADIO Giornalista attento e curioso, conosce uno per uno quasi tutti gli startupper italiani. Collabora con diverse testate giornalistiche. Con Millionaire ha un rapporto speciale. È qui che si è formato e ha imparato tutti i trucchi del mestiere. Nel suo futuro spera di avviare una startup.

LUCIA INGROSSO Laurea in Bocconi in Economia aziendale, giornalista nata e cresciuta nella redazione di Millionaire. Esperta di marketing e storytelling, è anche un’affermata scrittrice. Ha pubblicato più di 15 libri tra gialli, noir, young adult e varia.

TIZIANA TRIPEPI Giornalista economica, un passato nella moda, una passione per l’Inghilterra, collabora da dieci anni con la redazione di Millionaire con immutato entusiasmo. Le startup sono il suo pane quotidiano, l’ecosistema dell’innovazione il suo ambiente adottivo.

Luogo incontro: Copernico Milano Centrale – Via Copernico 38 – Teatro

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